Fortune 1000 Companies are Slow to Adopt Blogging

A recent study by Harris Interactive showed many fortune 1000 companies were slow to adopt blogging. Over 60% felt blogs didn't play a significant role as a communications medium and over 70% didn't feel they were an important branding tool. Less than 1% felt blogs had any credibility as sales an lead generation tool.

This presents an excellent opportunity for many small and medium sized businesses to grab an early foot hold in the blog world while the big corporations wait on the sidelines. According to Dave Sifry of Technorati the number of blogs is doubling every 5 to 6 months with no signs of leveling off.

Navigating the blogosphere can be difficult and confusing for many companies. Additionally blogging comes with it's own set of rules and etiquette. If your company or organization would like to enter the blogosphere and need to develop a corporate blogging strategy contact Atlas Web Group. Our firm has experience developing and implementing a blogging game plan that can help you find and connect with your marketplace and consumers. Help you build your brand and increase recognition, and most importantly help you grow your business.

Contact us for a free consultation on how to get your company started blogging.

http://www.emarketer.com/Article.aspx?1003981

http://www.technorati.com/weblog/2005/08/34.html